The magic Behind Times Squares Signs

            We have been familiar with Commercials for a decade now, businesses understand the importance of exposing an item in consumers eyes. The better they do this job, the most likely a consumer will buy it. Times Square has been known for it’s a splendid job on outdoor commercials.  They have done a combination of lights, huge signs or screams and the used of good looking models. All of this idea has been used to attract the consumers to the items that are being presented. But who were the first pioneers who came up with the idea of outdoor signs in Times Square?  A man who visualize Times Square with millions of consumers walking by and enjoying the beauty of these signs. His name is O. J. Gude along with others excellent characters.

            Gude and others pioneers came with the idea to promote items in the streets of Times Squares, he believes that outdoor signs have some magical trigger to the consumers. By having them outside, the reader will be more likely to be attracted to see the signs and be triggered to buy the items. He also explained, customizing the signs is the key to trigger consumers. Such as lights, hugest sign with bright big letters. Gude, while making profits by posting sign also gave a historical and splendid touch to the creation of Times Square.

            He’s background education is surprising, because he did not finish High school but came to be very successful in posting signs (Traub).  Another pioneer who contributing to outdoor signs in Times Square was George Claude who was the first to introduce the lights with a sign. Claude was a French engineer, a chemist, and inventor. He was the man who revolutionizes the light in the posts along with the neon lamp. Which he introduced in 1923 to America and was a very successful invention (Neon History).

            This outdoor sing marks a historically part of Times Square. One of the most enjoyable subject while walking in Times Square is the Hugest, magical light Sings. These pioneers are definitely part of the history of Times Square and will remind on the magic of making this place one of the most famous places in New York.

Works Cited

“Neon History".  Neon Library n.d. 9 Nov, 2017.

Traub, James. "The Devil's Playground: A Century Of Pleasure And Profit In Times Square". Random House Trade Paperback , 2005. Nov, 9, 2017